How do we create the market-leading mobile bank?
The New Mobile Bank, launched by Swedbank and the Savings Banks, is an app to meet the fast changing financial consumer market.
We created a concept around a mobile friendly, on-the-go design with a new level of security, which resulted in the user now being able to see their quick balance simply by shaking the mobile, without login in.
The Mobile Bank has created a hugely positive response and is already a great success with 15% of our mobile banking customers completely abandoning traditional online banking, performing all of their banking business in their mobile. The reason: customer benefit and accessibility. The Mobile Bank creates a fast track to the customer’s bank and gives them total control of their own finances.
This is the first step to a healthy and sustainable economy.